Just when the world was starting to wonder where she’d gone, Meghan Markle has returned—not with a headline-grabbing interview or a red carpet appearance, but with something far more refined. The Duchess of Sussex has officially launched the latest edition of her California-born rosé, and it’s not just making waves—it’s making the royal establishment blush.
Quietly and without fanfare, Meghan announced the restock of her wildly successful rosé wine through her lifestyle brand As Ever. The 2023 vintage, released earlier this summer, sold out within an hour. Now, the 2024 bottle is here—and critics are saying it’s even better. Elegant, balanced, and beautifully presented, the blush-colored drink seems to capture everything Meghan is trying to say without saying a word: she’s still here, still relevant, and still doing things her way.
Unlike her previous ventures into podcasts or royal memoirs, this launch carries no controversy, no confessions, no behind-the-scenes bitterness. It’s wine, pure and simple—but it’s also a message. While the royals are bound by centuries of protocol, Meghan is shaping her narrative through taste, style, and business savvy. It’s a soft power move, and a clever one.
The rosé itself has drawn attention for more than just Meghan’s name on the label. Wine critics and sommeliers put it head-to-head with other celebrity vintages—Brad Pitt’s Miraval, Jon Bon Jovi’s Hampton Water, and Cameron Diaz’s Avaline—and Meghan’s came out on top. Described as light, fruity, with just the right acidity and minerality, it was called the “surprise standout” in blind taste tests.
And while Meghan hasn’t made a personal appearance to promote it, she hasn’t needed to. The bottle’s chic design, her subtle branding through As Ever, and whispers of a possible return to the lifestyle space she once dominated with her blog The Tig have done all the talking. There’s also speculation she may be planning a slow re-emergence in the business world—with the wine as just the first sip.
Insiders say the timing is no accident. Meghan’s contract with Netflix reportedly shifts to a more flexible first-look deal in September. With fewer restrictions and lower expectations for major content drops, she has more freedom to experiment with curated, smaller-scale projects—like artisanal wines, home goods, or even a return to digital content. It’s a far cry from palace life, but perhaps a better fit for the woman she’s become.
As for the royals, the blush may not just be from the wine. Meghan’s success in the private sector, without needing royal backing, continues to challenge the very traditions she walked away from. She's proving that reinvention doesn’t have to be loud—it can be poured quietly into a glass, shared at a table, and still make headlines.
The Duchess has always known how to turn the page. With her new rosé, it seems she’s done it again—this time with elegance, restraint, and just enough sparkle to remind the world she’s still got something to say.
And maybe, just maybe, the best is still to come.