It was supposed to be Meghan Markle’s sparkling new triumph — a sleek, celebrity-backed rosé wine making waves in both the luxury lifestyle world and the Hollywood social scene. But just one week after its highly publicized debut, Ever Rose’ is still sitting on shelves, leaving industry insiders whispering that the Duchess’s golden touch may be slipping.
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Launched with all the fanfare you’d expect — curated Instagram posts, glossy promo shoots, and an invite-only tasting event in Malibu on August 3 — the wine was billed as “a taste of elegance” inspired by Meghan’s vision of effortless California luxury. Yet sales figures have quietly failed to match the buzz, with retailers confirming there’s “plenty of stock” still available.
Fans were expecting a sell-out frenzy within hours, much like other celebrity liquor brands, but instead, Meghan’s latest venture is facing questions about whether the hype surrounding her personal brand is fading. Social media chatter has turned pointed, with some commenters suggesting the Duchess overestimated her influence in the competitive drinks market.
Observers at the launch noted that Meghan poured her heart into the product’s image, from the blush-pink bottle to the eco-conscious packaging, even hinting it was the first in a series of “Meghan-approved” lifestyle offerings. But the tepid consumer response has some speculating that the market may be saturated with similar high-end rosés — and that Meghan’s name alone isn’t enough to guarantee instant success anymore.
The timing also hasn’t helped. The Hollywood gossip mill has been relentless in recent months, and critics argue that the Duchess’s high-profile controversies may be overshadowing her business ventures. “People love to watch her, but that doesn’t always translate into sales,” one insider observed.
Despite the slow start, Meghan is said to be pressing forward with plans to expand the Ever Rose’ brand, reportedly exploring partnerships with upscale restaurants and hotels. Loyal fans insist it’s just a matter of time before word-of-mouth turns the tide, while skeptics remain unconvinced.
For now, Ever Rose’ remains on store shelves and online carts, its pastel-hued promise of glamour still waiting to prove it can live up to the royal-sized expectations.