When Meghan Markle wants to control the headlines, she knows exactly how to do it. In the wake of her latest Netflix project stumbling badly with viewers, a curious pattern began to emerge: suddenly, Meghan’s name was everywhere. Carefully timed interviews, polished photo opportunities, glowing lifestyle features, and handpicked leaks to sympathetic outlets seemed to flood the media all at once. It wasn’t accidental—it was a strategy, and one she has used before.
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Netflix executives reportedly expected Meghan’s show to be a game-changer. With her global profile and constant media presence, they believed it would draw huge numbers. Instead, early reviews were underwhelming, ratings dipped, and social media buzz quickly soured. For a platform investing millions, it was a bitter disappointment. But rather than letting the flop dominate headlines, Meghan’s team shifted the spotlight. Suddenly, stories of her fashion choices, “new ventures,” and even whispers of possible royal reconciliations began circulating. The timing was no coincidence—it was a diversion.
This type of media sleight of hand has been Meghan’s signature move since her royal exit. When negative press looms, her PR machine doesn’t go quiet—it works overtime. By planting alternative narratives and flooding the news cycle, damaging coverage gets buried under more flattering stories. It’s a tactic that works in Hollywood, where perception is often more powerful than reality. But the cracks are starting to show.
Critics argue that the constant diversions have become predictable, and audiences are no longer as easily swayed. Netflix, too, may not be fooled forever. While a glossy magazine feature or carefully staged public appearance might temporarily drown out bad reviews, it does nothing to fix the underlying issue: Meghan’s content isn’t connecting with audiences the way she hoped. The carefully managed image is colliding with the hard truth of numbers and viewer reactions.
The bigger question is whether this pattern can last. Media blitzes can only mask failure for so long before the public catches on. Meghan’s future projects, both with Netflix and beyond, may depend less on how many headlines she can generate, and more on whether she can finally deliver substance that matches the spectacle.